Email Marketing

A crucial part of any online business is keeping in contact with your customers.  The only way you can do that is with email marketing.  In these days of massive bulk emails, email certainly has its disadvantages, but it's still one of the most effective tools in the battle for your customer's business.  While we all want to think that our website and product is good enough that every visitor would purchase our stuff on their first visit, the reality is that most people need between 6-10 pitches before they actually make a purchase.

Email Marketing has earned a bad reputation over the years mostly because of the actions of indiscriminate marketers. They send email after email of offers for some questionable offer, sweepstake or trying to give money away.  They are easily recognizable by their misspelled subject lines and undecipherable "from" addresses.  For good reason, most people are now extremely wary of giving out their email address.

So now, to get people to sign up to your email list you need to win their trust and offer something with true value.  You can win their trust by calling your emails an "e-newsletter".  Make it sound warm and friendly.  You need to offer them a quality product that they would expect to pay money for.

Make sure to promise your customers that their email will never, EVER be sold or given away.  This is an absolute MUST.  And stick to your promise.  This means that you must always carefully scrutinize every e-newsletter that you send to your list to make sure it is within the bounds of your customer agreement.  Your customers are trusting you, expecting your emails to them to be relevant to their interests and useful in some way to them.  Otherwise, they'll certainly stop reading them, and most likely will start unsubscribing from your list.

One thing you certainly don't want to do is to start sending them emails with commercial offers that are unrelated to your core business.  This is a definite no-no and will cost you dearly in the long run.

You also want to make sure your e-newsletter doesn't turn into a glorified sales pitch for your affiliate products.  Your customers are savvy and will know when they're being sold to.  Keep your promotions and links to your website subtle, yet still present, so you build trust with your customers.  Don't try to sell them in your email, just pre-sell and let your salespage close the deal. Eventually they'll realize you're not just a pushy salesman wanting to make a quick buck, and you'll start seeing more sales as a result.

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